The world is shifting from one where decisions were made on the basis of risk and return to one where impact becomes an important third dimension. Because impact not only reduces risk, but also boosts return.

As it is a basic management principle that you can't manage what you don't measure, the global scene developing the impact metrics is very vivant. There are currently over 150 different impact assessment efforts across the world, each approaching impact measurement from different perspective.

Feelsgood is backed by strong academic advisory panel that helps our investees set social impact indicators and impact measurement.